WHBCC 2022, Australia Programme
[Day 1] - Sessions
Theme: Halal - Opportunities In A Borderless World
1 September 2022
No.
Agenda
1
Thought Leadership : Activating Halal Trade Connectivity
Panellists:
- H.E. Dato’ Roslan Abdul Rahman, High Commissioner of Malaysia to the Commonwealth Australia
- Mr Ridwaan Jawat, First Assistant Secretary (South East Asia Maritime Division) at the Australian Department of Foreign Affairs & Trade (DFAT) and Australia’s Special Envoy to the OIC
Moderator:
Mr Nathanael Kitingan
2
Main session 1: Food Security, Safety & Sustainability – Getting The Trade-off Right
Panellists:
- Ms Nicola Hinder, First Assistant Secretary, Exports and Veterinary Services, Department of Agriculture, Water and the Environment (DAWE)
- Dato‘ Raffiq Md Ariff, Director, Govt & Industry Relations & Halal Affairs F&N
- Representative Pharmaniaga
Moderator :
Ms Azimatul Masriyah, Trade Commissioner Matrade Melbourne
3
Main session 2: Cultivating A Dynamic Halal Ingredients Ecosystem
Panellists:
- Mr Leonard Ariff Abdul Shatar, Group Managing Director, Duopharma Biotech Berhad, Malaysia
- Ms Wan Aishah Wan Hamid, Chief Executive Officer, Malaysia Palm Oil Council
- Mr Nick Mann, Chief Executive Officer for Asia, Australia and New Zealand, H&H Group, Australia
Moderator:
Mr Ian Thomson, Regional Director, Agricultural Exports, Victorian Government
4
Main session 3: Enabling Halal Business Agility Through Digitalization
Panellists:
- Mr Omar Khan, Alceon Investments
- Ms Nina Alyssa, Chief Executive Officer, Crescent Digital, Malaysia
- Mr Zumy Zuheidy, Chief Executive Officer, Moevd Groups Sdn Bhd
Moderator:
Mr Mohamad Hafiz Jamaluddin, HDC
5
Parallel Session 1: Clarifying Misconceptions About Halal
Halal concept has expanded beyond a religious standpoint to become a standard for business practice. The standards have grown in acceptance by the business community as well as governmental organizations and world population – regardless of their belief. Halal values include everything within the eco system and covering all sectors including specialty processed food, cosmetics and personal care, livestock, halal ingredients, pharmaceuticals and services.
Panellists:
- Mr Muhammad Naim Mohd Aziz, Department of Islamic Development Malaysia
- Mr Muhammad Koyu, Operation Director, ICCV, Victoria
- Mr Roslan Saludin, Director Ezy Qurban Malaysia
Moderator:
Mr Ahmad Saiful Alwi, MD Novavita, Malaysia
6
Parallel session 2: Investment In Malaysia: Gateway To The Global Halal Markets
Panellists:
- Ms Manjit Kaur, Director, Food Technology & Resource Based Industries Division, MIDA Malaysia
- Mr Mat Ghazali Abd Rakim, Chief Executive Officer Halal International Selangor
Moderator:
Ms Noraisyah Nordin, Consul Investment, MIDA (Sydney’s office)
7
Parallel Session 3: Connecting Gen ‘M’ (Muslim Millennials) through Halal Media & Entertainment
Panellist:
- Syed Atiq ul Hassan, Journalist, writer, Executive Director Halal Expo Australia
- Ms May Zaki, Founder & CEO Corporate Wellness Oracle, Australia
- Mr Danish Reyaz, Founder Director Maeeshat Media Pvt Ltd
Moderator:
Mr Imran Musa, CEO, ARK Halal Group Of Companies
8
Parallel Session 4: ESG; Ethically Profitable
The universal call for an organisations’ practices to meet Environmental, Sustainable and Governance standards is today a business imperative. The Halal industry holds principles that overlap the ESG standards, thus positioning players at an advantage. A standout organisation will be wise to go beyond meeting these standards, rather diligently measuring ESG KPIs and revise goals for a progressive performance year after year.
Panellists:
- Mr Naim Melhem OAM, Chairman, Australia Arab Chamber of Commerce & Industry
- Mr Josh Chye, Vice President of the board at AMBC
Moderator:
Ms Maheran Zahari, Counsellor Ministry Agriculture & Food Industry (Sydney’s office) Malaysia
9
Parallel Session 5: Beyond Covid-19: Opportunities For Start-ups To Reshape The Future Of Halal Healthcare Industry
Panellists:
- Ms Seri Azalina Ghazalli, Duopharma Biotech Berhad
- Mr Micheal Tjendara, Founder & CEO, Purity Vitamins, Australia
- Representative, Blackmore Pharmaceutical Australia
Moderator:
Dr. Adliah Mhd Ali, Deputy Dean (Engagements and Alumni) UKM
WHBCC 2022, Australia Programme
[Day 2] - Sessions
Theme: Halal - Opportunities In A Borderless World
2 September 2022
No.
Agenda
10
Main session 4: Surfing the wave of Halal finance and banking for economic recovery
Panellists:
- Mr Asad Ansari, Amanah Islamic Finance, Australia
- Mr Naim Melhem OAM, Chairman Australia Arab Business Council
Moderator:
Mr Imran Musa, CEO, ARK Halal Group Of Companies
11
Main session 5: Tapping into USD 194billion : Muslim friendly tourism
Eager Muslim travellers resuming travel and leisure today should be met with a whole new experience of tourism. In addition to greater emphasis on safety, health and the expected Shariah-compliant requirements, the tourism and hospitality industry today is expected to incorporate digital tools for seamless end-to-end customer service and elements of sustainability.
Panellists:
- Mr Peter Shelley, CEO ATEC
- Mr Ahmad Luqman Mohd Azmi, Group Chief Operation Officer, Malaysia Airlines Berhad
- Mr Saifol Bahli, Executive Director, Exclusive Continent Sdn Bhd
Moderator:
Mr Ahmad Saiful Alwi, MD Novavita, Malaysia
12
Main Session 6: Halal Science & Innovation: Where Are We Now And What’s Next?
Panellists:
- Dr. Adliah Mhd Ali, Deputy Dean (Engagements and Alumni) UKM
- Mr Kee Wong, MD of e-Centric Innovations, Australia
- Mr Nor Amin Mohd Noor, Chairman Global Haltech Sdn Bhd
Moderator:
Representative, Asialink Business, University of Melbourne




- 20 Brand Positioning Spaces of Malaysian and UK companies focusing on Halal Champions and wealth creation from technological breakthroughs and innovation;
- B2B matching between Malaysian companies and UK Companies;
- Business Networking Dinner with Malaysian and UK stakeholders;
- Session facilitated by British Malaysian Chamber of Commerce Berhad (BMCC), with the attendees of UK companies on the opportunities of halal industry in Malaysia;
- Industry Field Trip by Malaysian companies to UK top sectors.